Can you look inside the living brain and tell what someone is feeling? For the first time in history we have fMRI – a technology that promises to show the neurochemical traces of joy, rage, love and hate, as they cascade through the brain. Filmmaker Brent Hoff enlisted the Stanford Center for Cognitive Neurobiological Imaging to hold the world’s first ever ‘love competition’. Seven contestants had five minutes in an fMRI machine to love someone ‘as hard as they can’. The idea that love can be measured may seem deeply unromantic: the results were anything but.
- Director Biography:
Brent Hoff is a writer, filmmaker and co-founder of Wholphin. Before that he authored a book on pandemic disease transmission, made TV at The Daily Show, and wrote articles on math and squid. Filmmaker Magazine named him one of 2012’s ‘25 New Faces of independent Film’. His interactive project BlabDroid is filming the world’s first documentary shot and directed entirely by robots. His script on the last days of Ol’ Dirty Bastard is in pre-production and The Love Competition recently won the Nature Scientific Merit Award.
- Director: Brent Hoff
- Producer: Malcolm Pullinger
- Editor: Malcolm Pullinger
- Cinematographer: Mo Gorjestani, Ryan Greeley
- Original Music: The Pauses (Nathan Chase, Jason Kupfer, Tierney Tough)
- Running Time: 15 minutes
- Language: English
- Website: www.thelovecompetition.com