Get curated editors’ picks, peeks behind the scenes, film recommendations and more.
At its height in the 1940s and ’50s, the now-defunct Calvin Company of Kansas City, Missouri was one of the largest and most successful producers of advertising films in the United States. With Your Name Here (1960), Calvin Company offered a wry, tongue-in-cheek satire of its own advertising style. Beginning with a generic retelling of human history before transitioning to a jingoistic story of American exceptionalism, a narrator declares that, for all our collective striving, ingenuity and brilliance, happiness still somehow eludes us. So what’s the solution? A more satisfying tobacco-smoking experience, of course. Or more leisure time. Or whatever it is that your product, service or institution offers. While today the self-aware commercial is a genre unto itself, it’s somewhat jarring to see the form so cleverly executed in this peculiar short, released at the dawn of the Mad Men era – a time when exceeding earnestness in advertising was very much still in fashion.
For this version of the film, Aeon’s video programmer and producer Tamur Qutab provided digital enhancements to the picture and sound.
video
Music
The peculiar beauty of a song caught between composition and improvisation
3 minutes
video
Rituals and celebrations
A beginner’s guide to a joyful Persian tradition of spring renewal and rebirth
3 minutes
video
Politics and government
How it looked to Afghan women to see the Taliban return to power
33 minutes
video
Love and friendship
Love looks a bit different for a chain-smoking couple in a small apartment
11 minutes
video
Biography and memoir
Passed over as the first Black astronaut, Ed Dwight carved out an impressive second act
13 minutes
video
The ancient world
The six priestesses who kept the flame of ancient Rome alight at risk of death
5 minutes
video
Engineering
A close-up look at electronic paper reveals its exquisite patterns – and limitations
9 minutes
video
Architecture
West Africa was once an architectural laboratory. Is it time for a revival?
12 minutes
video
Work
A Swedish expat in the Philippines wonders: what’s up with people sleeping at work?
14 minutes