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From fitness tracking devices to search engines, it’s easy to think of personalised technologies as convenient shortcuts and useful tools for working towards goals. But, argues James Williams, a doctoral candidate at the Oxford Internet Institute and a former Google employee, the primary aim of personalised tech is to keep users coming back by any means necessary – and often in a way that encourages empty distraction. In this brief animation featuring audio from a 2017 lecture at the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) in London, Williams makes the case that the consolidation of the ‘attention economy’ to just a handful of companies is an unprecedented and deeply fraught human experiment – and one that demands active, attentive resistance.
Video by the RSA
Director: Olga Makarchuk
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Rituals and celebrations
A whale hunt is an act of prayer for an Inuit community north of the Arctic Circle
8 minutes
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Rituals and celebrations
A beginner’s guide to a joyful Persian tradition of spring renewal and rebirth
3 minutes
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Politics and government
How it looked to Afghan women to see the Taliban return to power
33 minutes
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Love and friendship
Love looks a bit different for a chain-smoking couple in a small apartment
11 minutes
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Biography and memoir
Passed over as the first Black astronaut, Ed Dwight carved out an impressive second act
13 minutes
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The ancient world
The six priestesses who kept the flame of ancient Rome alight at risk of death
5 minutes
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Engineering
A close-up look at electronic paper reveals its exquisite patterns – and limitations
9 minutes
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Architecture
West Africa was once an architectural laboratory. Is it time for a revival?
12 minutes
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Work
A Swedish expat in the Philippines wonders: what’s up with people sleeping at work?
14 minutes