‘Brand consultant’? ‘PR researcher’? Why the ‘bullshit jobs’ era needs to end
If capitalism is supposed to value work, why has it led much of the workforce into the age of seemingly meaningless tasks, titles and functions? This brief animation by the British artist Jack Dubben uses audio excerpted from a presentation at the RSA by the US-born, UK-based anthropologist and activist David Graeber advocating against what he frequently refers to as ‘bullshit jobs’, and in favour of an economic reformation that places greater value on meeting today’s most pressing human needs.