Elitsa Dermendzhiyska

Science Writer and Social Entrepreneur, London

Elitsa Dermendzhiyska is a science writer and entrepreneur working at the intersection of technology, research and mental health. She is co-creator of Betwixt, an immersive self-reflection app that combines storytelling, psychology and play.

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Written by Elitsa Dermendzhiyska

Black and white close-up of a woman with a serious expression, holding her hand to her chin, looking into the distance.

essayMood and emotion

Feeling, in situ

What if emotions are not universal and hardwired but exquisite acts of meaning-making specific to context and culture?

Elitsa Dermendzhiyska

A man’s shadow on a tiled surface with a giant shadow of a letter ‘C’ overlapping his silhouette.

essayInformation and communication

The misinformation virus

Lies and distortions don’t just afflict the ignorant. The more you know, the more vulnerable you can be to infection

Elitsa Dermendzhiyska

A young girl sucks her thumb in the arms of a woman, both facing each other closely, sharing an intimate moment.

essayPsychiatry and psychotherapy

Cradled by therapy

Why therapy works is still up for debate. But, when it does, its methods mimic the attachment dynamics of good parenting

Elitsa Dermendzhiyska

A black and white photo of a woman sitting at a table in a diner next to a jukebox, counter and drink dispenser in the background.

essaySocial psychology

Rejection kills

The brain makes no distinction between a broken bone and an aching heart. That’s why social exclusion needs a health warning

Elitsa Dermendzhiyska