Rachel O’Neill

LSE Fellow, London School of Economics and Political Science

is a fellow in the department of Media and Communications at London School of Economics and Political Science. She is the author of Seduction: Men, Masculinity and Mediated Intimacy (2018). She lives in London.

Website

X (Formerly Twitter)

Written by Rachel O’Neill

A dark-haired man faces the camera smiling as he hugs a woman with long blonde hair who has her back to us.

essay

Gender and identity

Seduction, Inc

The pickup industry mates market logic with the arts of seduction – turning human intimacy into hard labour

Rachel O’Neill