Alexander Todorov
Professor of Psychology, Princeton University

Alexander Todorov is professor of psychology at Princeton University. He is the head of the Social Perception Lab, which studies the cognitive and neural mechanisms of social cognition. His research has been published in Science and Nature Human Behavior, among others. He is the author of Face Value: The Irresistible Influence of First Impressions (2017).

Written by Alexander Todorov

Senator John F Kennedy shaking hands during his presidential campaign. Photo by Paul Schutzer/The LIFE Picture Collection/Getty

First impressions count

A judgment of competence is made in a tenth of a second on the basis of facial features. Thus political decisions are made

Alexander Todorov