Support Aeon

Ideas can change the world

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview.
But we can’t do it without you.

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview. Our mission is to create a sanctuary online for serious thinking.

No ads, no paywall, no clickbait – just thought-provoking ideas from the world’s leading thinkers, free to all. But we can’t do it without you.

Become a Friend for $5 a month or Make a one-off donation

Alexander Todorov
Professor of Psychology, Princeton University

Alexander Todorov is professor of psychology at Princeton University. He is the head of the Social Perception Lab, which studies the cognitive and neural mechanisms of social cognition. His research has been published in Science and Nature Human Behavior, among others. He is the author of Face Value: The Irresistible Influence of First Impressions (2017).

Essays
1
Essay/Personality
First impressions count

A judgment of competence is made in a tenth of a second on the basis of facial features. Thus political decisions are made

Alexander Todorov