A lush, whirlwind tribute to the diversity of life in a northern English county

With its lively animations and immersive audio, That Yorkshire Sound thrusts viewers into the sights and sounds of Yorkshire in northern England. Presenting a flurry of animations that flow from one scene to the next, the UK director Marcus Armitage captures the diversity of daily experience in the county. The images move from rural areas, where farm animals squeal and bicycles spin through the suburbs, to the heart of its urban centres, abuzz with drinking, dancing, gambling and a bit of post-football match mayhem. Simultaneously, the clock seems to move from day to night over the course of the short, giving the impression of time flying through a full day over the course of two minutes. The resulting work is a fleeting yet overflowing tribute to life in this vibrant and historic slice of England.