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Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview.
But we can’t do it without you.

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview. Our mission is to create a sanctuary online for serious thinking.

No ads, no paywall, no clickbait – just thought-provoking ideas from the world’s leading thinkers, free to all. But we can’t do it without you.

Become a Friend for $5 a month or Make a one-off donation

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Transformers: the premake

25 minutes

The unsettling underbelly of Hollywood’s marketing looks a lot like YouTube

What goes into the making of a massive-budget Hollywood movie such as Transformers: Age of Extinction (2014)? Modest amounts of acting and writing combined with heavy doses of post-production CGI, to be sure. But profits have always driven the behemoths of the movie business, and the real action is in the realm of marketing. Culled from 355 YouTube fan videos and played out entirely on a single computer monitor, Transformers: The Premake follows an increasingly strange journey through the making of a modern blockbuster.

Director: Kevin B Lee

Support Aeon

Ideas can change the world

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview.

But we can’t do it without you.

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview. Our mission is to create a sanctuary online for serious thinking.

No ads, no paywall, no clickbait – just thought-provoking ideas from the world’s leading thinkers, free to all. But we can’t do it without you.

Become a Friend for $5 a month or Make a one-off donation

Essay/
Anthropology
Infanticide

There is nothing so horrific as child murder, yet it’s ubiquitous in human history. What drives a parent to kill a baby?

Sandra Newman

Essay/
Rituals & Celebrations
Who first buried the dead?

Evidence of burial rites by the primitive, small-brained Homo naledi suggests that symbolic behaviour is very ancient indeed

Paige Madison