Friends of Aeon donate as little as US$5
a month and enjoy exclusive benefits.

Aeon is not-for-profit and needs your support.

Become a Friend now

Save and annotate
your favourite articles

Engage with
the Aeon editors

17

Receive Aeon's
monthly ebook

James Knuckles
PhD Candidate, Cass Business School, London

James Knuckles is a PhD candidate at Cass Business School in London. He researches business models and supply chains for poverty alleviation in base of the pyramid markets.

Written by James Knuckles