Amazon Woman offers an amusingly surreal take on mindless materialism and instant gratification readymade for our age of inexhaustible online shopping. For the piece, the Vienna-based multimedia artist Anna Vasof creates a series of ‘head-missing magic tricks’ wherein she digitally trades her own head with parts of everyday objects, including a smartphone, a teabag and a vacuum cleaner. Filmed during lockdown periods in 2020 and 2021 – a time when dependence on Amazon.com was at an all-time high for many people around the globe – each vignette is entertaining yet also somewhat discomforting, hinting at the trade-offs inherent to all-consuming consumerism.
An artist swaps her head with everyday objects in a musing on consumerism
Director: Anna Vasof
8 January 2024
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