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Paul Zak, professor of economics, psychology and management at Claremont Graduate University in California, is one the founding pioneers of neuroeconomics, an emerging scientific field that traces the biology of decision-making processes and the human brain’s reaction to incentives. In this animated exploration of one of his most illuminating experiments, Zak discusses the surprisingly calculable effects that the classic dramatic arc (exposition/rising action/climax/falling action/denouement) has on our brain chemistry and, ultimately, on our decisions and actions.
Director: Kirby Ferguson
Website: Future of Storytelling
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Music
The peculiar beauty of a song caught between composition and improvisation
3 minutes
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Rituals and celebrations
A beginner’s guide to a joyful Persian tradition of spring renewal and rebirth
3 minutes
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Love and friendship
Love looks a bit different for a chain-smoking couple in a small apartment
11 minutes
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Biography and memoir
Passed over as the first Black astronaut, Ed Dwight carved out an impressive second act
13 minutes
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Engineering
A close-up look at electronic paper reveals its exquisite patterns – and limitations
9 minutes
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Architecture
West Africa was once an architectural laboratory. Is it time for a revival?
12 minutes
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Work
A Swedish expat in the Philippines wonders: what’s up with people sleeping at work?
14 minutes
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Biography and memoir
The unique life philosophy of Abdi, born in Somalia, living in the Netherlands
29 minutes
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Cognition and intelligence
What’s this buzz about bees having culture? Inside a groundbreaking experiment
8 minutes