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Paul Zak, professor of economics, psychology and management at Claremont Graduate University in California, is one the founding pioneers of neuroeconomics, an emerging scientific field that traces the biology of decision-making processes and the human brain’s reaction to incentives. In this animated exploration of one of his most illuminating experiments, Zak discusses the surprisingly calculable effects that the classic dramatic arc (exposition/rising action/climax/falling action/denouement) has on our brain chemistry and, ultimately, on our decisions and actions.
Director: Kirby Ferguson
Website: Future of Storytelling
Dazzling timelapse shows how microbes spoil our food – and sometimes enrich it
An animator wonders: can you ever depict someone without making them a caricature?
Inside the unique London community built by residents to defy housing discrimination
Film and visual culture
With human help, AIs are generating a new aesthetics. The results are trippy
Gender and identity
The joys and complications of raising a baby without gender in a binary world
Sports and games
Bodies, bikes and groovy music propel this stylish classic film from 1965
Can art in a swanky restaurant ever be transcendent? On Rothko’s Seagram Murals
Human rights and justice
The staggering cruelty of Ireland’s Church-run ‘mother and baby homes’
Why a journeyman boxer finds contentment in the art of losing