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Paul Zak, professor of economics, psychology and management at Claremont Graduate University in California, is one the founding pioneers of neuroeconomics, an emerging scientific field that traces the biology of decision-making processes and the human brain’s reaction to incentives. In this animated exploration of one of his most illuminating experiments, Zak discusses the surprisingly calculable effects that the classic dramatic arc (exposition/rising action/climax/falling action/denouement) has on our brain chemistry and, ultimately, on our decisions and actions.
Director: Kirby Ferguson
Website: Future of Storytelling
Water, salt and music form a mesmerising visualisation of sound waves
Sex and sexuality
What does the Dutch model of comprehensive, ‘shame-free’ sex-ed look like?
Film and visual culture
A Palme d’Or-winning animation toys with the way our eyes perceive light
How a self-taught autistic artist mines creativity from life’s endless variations
Nature and landscape
An afternoon with hobbyist diamond miners in Arkansas is a thing of rare beauty
What can a Kurosawa classic tell us about reality, knowledge and truth?
Witness the majesty of moths taking flight at 6,000 frames per second
Animals and humans
A bluesy ballad tells the story of Old Bet, the first circus elephant in the US
Meaning and the good life
To know or not to know? Lillian weighs the costs of a life-changing genetic test