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Paul Zak, professor of economics, psychology and management at Claremont Graduate University in California, is one the founding pioneers of neuroeconomics, an emerging scientific field that traces the biology of decision-making processes and the human brain’s reaction to incentives. In this animated exploration of one of his most illuminating experiments, Zak discusses the surprisingly calculable effects that the classic dramatic arc (exposition/rising action/climax/falling action/denouement) has on our brain chemistry and, ultimately, on our decisions and actions.
Director: Kirby Ferguson
Website: Future of Storytelling
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Nature and landscape
California’s landscapes provide endless inspiration for a woodcut printmaker
10 minutes
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Love and friendship
Never marry a man you love too much, and other views on romance in Sierra Leone
5 minutes
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Virtues and vices
Why Bennie tried to disappear, and what happened when he was found decades later
16 minutes
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History of technology
Curious singles and tech sceptics – what ‘computer dating’ looked like in 1966
6 minutes
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Cognition and intelligence
A father forgets his child’s name for the first time in this poetic reflection on memory
4 minutes
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Animals and humans
Join seabirds as they migrate, encountering human communities along the way
13 minutes
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Stories and literature
Two variants of a Hindu myth come alive in an animated ode to Indian storytelling
14 minutes
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Technology and the self
The commodified childhood – scenes from two sisters’ lives in the creator economy
14 minutes
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Food and drink
The passage of time is a peculiar thing in a 24-hour diner
14 minutes