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Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview.
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Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview. Our mission is to create a sanctuary online for serious thinking.

No ads, no paywall, no clickbait – just thought-provoking ideas from the world’s leading thinkers, free to all. But we can’t do it without you.

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Sunshine

14 minutes

Selling McDonald’s in China: an ad exec reflects on food porn and consumerism

When John Benet, an American advertising producer, is sent to China to make a McDonald’s commercial, he starts to question the language of advertising and its origins. Although he enjoys his work, he is ambivalent about its impact on society. An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective.

Director: Doug Nichol

Producer: John Benet

Support Aeon

Ideas can change the world

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview.

But we can’t do it without you.

Aeon is a registered charity committed to the spread of knowledge and a cosmopolitan worldview. Our mission is to create a sanctuary online for serious thinking.

No ads, no paywall, no clickbait – just thought-provoking ideas from the world’s leading thinkers, free to all. But we can’t do it without you.

Become a Friend for $5 a month or Make a one-off donation

Essay/Anthropology
Infanticide

There is nothing so horrific as child murder, yet it’s ubiquitous in human history. What drives a parent to kill a baby?

Sandra Newman

Essay/Rituals & Celebrations
Who first buried the dead?

Evidence of burial rites by the primitive, small-brained Homo naledi suggests that symbolic behaviour is very ancient indeed

Paige Madison