When John Benet, an American advertising producer, is sent to China to make a McDonald’s commercial, he starts to question the language of advertising and its origins. Although he enjoys his work, he is ambivalent about its impact on society. An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective.
Selling McDonald’s in China: an ad exec reflects on food porn and consumerism
Director: Doug Nichol
Producer: John Benet
23 April 2014
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