Sunshine

14 minutes

Selling McDonald’s in China: an ad exec reflects on food porn and consumerism

When John Benet, an American advertising producer, is sent to China to make a McDonald’s commercial, he starts to question the language of advertising and its origins. Although he enjoys his work, he is ambivalent about its impact on society. An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective.

Director: Doug Nichol

Producer: John Benet

EXCLUSIVE
Video/Meaning & the Good Life

After a landslide destroys her village, a woman rebuilds her life in a changed landscape

14 minutes

ORIGINAL
Video/Data & Information

The information age traffics in speed. To adapt to it wisely, we must slow down

5 minutes

Video/Earth Science

How an Earth science outsider finally put the Pangea puzzle together

8 minutes

Essay/Music

Now THAT was music

One grim day (when youth is over) you find that new music gets on your nerves. But why do our musical tastes freeze over?

Lary Wallace

Idea/Internet & Communication

Should you feel sad about the demise of the handwritten letter?

Siobhan Phillips

Video/Subcultures

New York City, 1986 – the grit, the graffiti, the glory

18 minutes

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Essay/Stories & Literature

Watchers of the earth

Indigenous peoples around the world tell myths which contain warning signs for natural disasters. Scientists are now listening

Carrie Arnold

Idea/Architecture & Landscape

Feelings are a better way to discuss architecture than concepts

Timothy Brittain-Catlin

Video/Architecture & Landscape

A ski mountain as a stunning ethereal reflection on how we move through nature

14 minutes