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When John Benet, an American advertising producer, is sent to China to make a McDonald’s commercial, he starts to question the language of advertising and its origins. Although he enjoys his work, he is ambivalent about its impact on society. An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective.
Director: Doug Nichol
Producer: John Benet
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Values and beliefs
Why a single tree, uprooted in a typhoon, means so much to one man in Hanoi
7 minutes
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Consciousness and altered states
‘I want me back’ – after a head injury, Nick struggles with his altered reality
7 minutes
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Making
On the Norwegian coast, a tree is transformed into a boat the old-fashioned way
6 minutes
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Animals and humans
One man’s quest to save an orphaned squirrel, as narrated by David Attenborough
14 minutes
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Computing and artificial intelligence
A future in which ‘artificial scientists’ make discoveries may not be far away
9 minutes
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History
Hags, seductresses, feminist icons – how gender dynamics manifest in witches
13 minutes
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Earth science and climate
Images carved into film form a haunting elegy for a disappearing slice of Earth
3 minutes
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Biology
Butterflies become unrecognisable landscapes when viewed under electron microscopes
4 minutes
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War and peace
Two Ukrainian boys’ summer unfolds just miles from the frontlines
22 minutes