Get curated editors’ picks, peeks behind the scenes, film recommendations and more.
At its height in the 1940s and ’50s, the now-defunct Calvin Company of Kansas City, Missouri was one of the largest and most successful producers of advertising films in the United States. With Your Name Here (1960), Calvin Company offered a wry, tongue-in-cheek satire of its own advertising style. Beginning with a generic retelling of human history before transitioning to a jingoistic story of American exceptionalism, a narrator declares that, for all our collective striving, ingenuity and brilliance, happiness still somehow eludes us. So what’s the solution? A more satisfying tobacco-smoking experience, of course. Or more leisure time. Or whatever it is that your product, service or institution offers. While today the self-aware commercial is a genre unto itself, it’s somewhat jarring to see the form so cleverly executed in this peculiar short, released at the dawn of the Mad Men era – a time when exceeding earnestness in advertising was very much still in fashion.
For this version of the film, Aeon’s video programmer and producer Tamur Qutab provided digital enhancements to the picture and sound.
How a self-taught autistic artist mines creativity from life’s endless variations
Nature and landscape
An afternoon with hobbyist diamond miners in Arkansas is a thing of rare beauty
What can a Kurosawa classic tell us about reality, knowledge and truth?
Witness the majesty of moths taking flight at 6,000 frames per second
Jocelyn Bell discovered pulsars. The Nobel Prize went to her supervisor
Animals and humans
A bluesy ballad tells the story of Old Bet, the first circus elephant in the US
In this 1975 lecture, the maglev train’s inventor deconstructs his ingenious design
Meaning and the good life
To know or not to know? Lillian weighs the costs of a life-changing genetic test
Information and communication
There are many ways to make a flat map of the world – each of them a unique distortion