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How an augmented reality app transformed London into an immersive art gallery

If you ever hopped on the Pokémon GO craze, you’ll have an inkling of how digital technology is increasingly capable of adding rich new slices to everyday life. The public exhibition ‘Unreal City’, which ran from 8 December 2020 to 5 January 2021 on the River Thames in London – and is, until 9 February 2021, available for at-home viewing – similarly superimposed digital layers on to reality, but with an aim to transform the city into an immersive augmented reality (AR) art gallery. An initiative from the AR app Acute Art and Dazed Media, the exhibition featured 36 digital sculptures from artists around the globe, and was arranged as a riverside walking tour at a time when indoor museums had become mostly inaccessible due to COVID-19. Featuring images of some of the sculptures and words from artists including Olafur Eliasson, Tomás Saraceno, Cao Fei and KAWS, this trailer for the ‘Unreal City’ exhibition is an exciting glimpse into the potential for AR as it continues to transform cities in strange and surprising ways.

Director: Kate Villevoye

Website: Dazed

18 January 2021

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