How we experience the meaning we create

4 minutes

How perception leaves the door open for augmented reality to transform our world

According to Beau Lotto, professor of neuroscience at University College London, when we view an object, it’s impossible for us to experience it outside of the context of millions of years of evolution and millennia of culture. In this animated video from the Future of Storytelling, Lotto discusses how the stories we create shape all of our experiences and perceptions. Lotto believes that augmented reality – moving digital storytelling from flat screens out into the physical space we’ve evolved to interact with – can equip us with perceptual tools to confront our biases and alter the way we experience the world, allowing us to transform it for the better.

Director: Steve West

Website: Future of Storytelling

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