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The cruise industry as it exists today – somewhat affordable, aggressively fun, indulgent by design – is a relatively new phenomenon, rooted in the 1960s, when passenger ships struggled to compete with air travel. After a pivot to all-inclusive pleasure voyages, cruising is now a $45 billion industry, beloved by some for its budget-friendly luxuries and amenities, and bemoaned by others for its environmental toll, treatment of workers, and – as highlighted by the COVID-19 pandemic – health risks.
The observational documentary All Inclusive drops viewers head-first into the strange rituals of tableside conga lines, captain meet-and-greets and pool cannonball contests that characterise the cruise experience. While the Swiss director Corina Schwingruber Ilić’s tongue-in-cheek tone permeates throughout, the film offers more than just an invitation to gawk, as ‘fun’ plays out in a series of over-the-top pastimes, hinting at the economic and social stratification between guests and workers.
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