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Taobao model

6 minutes

Another Hayride

18 minutes

Why do we, like, hesitate when we, um, speak?

6 minutes

Phrenology: the weirdest pseudoscience of them all?

4 minutes

Samurai rules for peace and war

20 minutes

Fast fashion: for an e-commerce model in China, 150 outfits in 13 hours is a day’s work

Cui Yue, known professionally as Pin’er, models clothes for online retailers selling their goods on the Chinese e-commerce behemoth Taobao. Because Taobao models are valued for their ability to drive sales, with the website tracking each product, the approach to modelling favours volume and efficiency. Donning between 100 and 200 outfits a day (and more than 200,000 in her career, she estimates), Yue tries to capture the spirit of each outfit in a matter of seconds, shifting her poses in rapid-fire sequences before slipping into the next look. Mostly shot on the street, with the briefest of pauses for water and food, it’s hectic and decidedly unglamorous work, but for models such as Yue it can be lucrative – at least for a time. Part of a video series on work in modern China by the Shanghai-based US photographer and filmmaker Noah Sheldon, Taobao Model is an offbeat and engaging look at a little-seen side of e-commerce and the gig economy.

Director: Noah Sheldon

Producer: Jean Liu

Composer: Nick Zinner

The controversial New Age guru who believed self-love healed all – even AIDS

For gay men living with HIV and AIDS in the 1980s, their diagnosis was often accompanied by both fear for their lives and shame for having contracted a highly stigmatised disease. In Another Hayride, the US filmmaker Matt Wolf explores how the US self-help guru Louise Hay (1926-2017) gained an ardent following among HIV-positive gay men in Los Angeles, and then among people experiencing trauma throughout the country, by teaching that they could heal themselves through self-love. The short documentary is built from archival footage – the US talk show hosts Oprah Winfrey and Phil Donahue make cameos – and narration from the US writer and minister David Ault, who attended Hay’s weekly ‘Hayride’ support groups. Through his portrait, Wolf offers a nuanced recollection of Hay and her gospel of New Age healing, in which extraordinary compassion and magical thinking both played central roles.

Director: Matt Wolf

Producer: Sam Bisbee

Ums, likes and y’knows get no respect – but they’re vital to conversation

If you’ve ever listened to a recording of yourself speaking, the frequency with which you used fillers such as ‘um’, ‘uh’, ‘like’ and ‘y’know’ might have grabbed your attention – and perhaps your scorn. Indeed, these verbal hesitations have been viewed as undesirable since the days of ancient Greece and, more recently, the American linguist Noam Chomsky characterised them as ‘errors’ irrelevant to language. But could there be more to these utterances than initially meets the ear? In this short animation from TED-Ed, Lorenzo García-Amaya, assistant professor of Spanish at the University of Michigan, reveals how ‘filled pauses’ can give conversation partners important context clues, communicate emphasis, help tether related thoughts together, and so much more.

Video by TED-Ed

Writer: Lorenzo García-Amaya

Animator: Yael Reisfeld

The ‘dangerous nonsense’ of phrenology shows how pseudoscience takes hold

In the 19th century, the Viennese physiologist Franz Joseph Gall placed a formidable thumb on the scales of the ‘nature vs nurture’ debate when he proposed a simple – and, as we now know, false – solution to the age-old conundrum. Everything you need to know about someone’s character, he argued, could be predicted by the shape of different brain regions – and by extension, the contours of their head. That phrenology, as it became known, was built on conjecture rather than empiricism was clear to a great many scientists of the era. Still, it caught on in the public consciousness, and often with sinister consequences. This animation from BBC Reel provides a brief history of phrenology, shedding light on why facile solutions often gain traction over rigorous empiricism, and how pseudoscience can sometimes open gateways for the real thing.

Video by BBC Reel

A samurai rulebook offers guidance on how to kill enemies and refrain from gossip

From the 10th century till their abolition in the 1870s, samurai were a class of Japanese military nobility who inherited lives as warrior protectorates (bushi) for feudal lords, and had a notoriously strict and intricate honour code. This video from the YouTube channel Voices of the Past explores two scrolls from the famed samurai school Natori-Ryu’s 17th-century rulebook. The first scroll has codes of conduct for peacetime, with guidance ranging from the universal, such as the pitfalls of talking behind someone’s back, to the extremely samurai-specific, such as keeping a home garden that doesn’t leave you vulnerable to enemy attack. The second scroll lays out the rules of engagement in wartime and paints a much more violent portrait of samurai life, built around intricate rules for killing and being killed. These primary sources offer an intriguing window into the samurai value system, in which loss of reputation was considered a fate far worse than death.

Video by Voices of the Past

Fast fashion: for an e-commerce model in China, 150 outfits in 13 hours is a day’s work

Cui Yue, known professionally as Pin’er, models clothes for online retailers selling their goods on the Chinese e-commerce behemoth Taobao. Because Taobao models are valued for their ability to drive sales, with the website tracking each product, the approach to modelling favours volume and efficiency. Donning between 100 and 200 outfits a day (and more than 200,000 in her career, she estimates), Yue tries to capture the spirit of each outfit in a matter of seconds, shifting her poses in rapid-fire sequences before slipping into the next look. Mostly shot on the street, with the briefest of pauses for water and food, it’s hectic and decidedly unglamorous work, but for models such as Yue it can be lucrative – at least for a time. Part of a video series on work in modern China by the Shanghai-based US photographer and filmmaker Noah Sheldon, Taobao Model is an offbeat and engaging look at a little-seen side of e-commerce and the gig economy.

Director: Noah Sheldon

Producer: Jean Liu

Composer: Nick Zinner

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Essay/
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