Get curated editors’ picks, peeks behind the scenes, film recommendations and more.
At its height in the 1940s and ’50s, the now-defunct Calvin Company of Kansas City, Missouri was one of the largest and most successful producers of advertising films in the United States. With Your Name Here (1960), Calvin Company offered a wry, tongue-in-cheek satire of its own advertising style. Beginning with a generic retelling of human history before transitioning to a jingoistic story of American exceptionalism, a narrator declares that, for all our collective striving, ingenuity and brilliance, happiness still somehow eludes us. So what’s the solution? A more satisfying tobacco-smoking experience, of course. Or more leisure time. Or whatever it is that your product, service or institution offers. While today the self-aware commercial is a genre unto itself, it’s somewhat jarring to see the form so cleverly executed in this peculiar short, released at the dawn of the Mad Men era – a time when exceeding earnestness in advertising was very much still in fashion.
For this version of the film, Aeon’s video programmer and producer Tamur Qutab provided digital enhancements to the picture and sound.
video
Engineering
A close-up look at electronic paper reveals its exquisite patterns – and limitations
9 minutes
video
Architecture
West Africa was once an architectural laboratory. Is it time for a revival?
12 minutes
video
Work
A Swedish expat in the Philippines wonders: what’s up with people sleeping at work?
14 minutes
video
Biography and memoir
The unique life philosophy of Abdi, born in Somalia, living in the Netherlands
29 minutes
video
Cognition and intelligence
What’s this buzz about bees having culture? Inside a groundbreaking experiment
8 minutes
video
Earth science and climate
The only man permitted in Bhutan’s sacred mountains chronicles humanity’s impact
22 minutes
video
Art
‘If you’re creative, why can’t you create a solution?’ One artist’s imaginative activism
17 minutes
video
The ancient world
An ancient Roman’s hilarious (and perhaps relatable) response to a social snub
2 minutes
video
Death
A hunter’s lyrical reflection on the humbling business of being mortal
6 minutes