EXCLUSIVE

Reverence

12 minutes

How branded yarmulkes combine traditional Jewish values with popular culture

Kippahs, also known as yarmulkes, are the traditional caps Jewish men have worn for hundreds of years as a reminder of God’s omnipresence. Though the tradition does not have any biblical derivation, its widespread acceptance as a Jewish custom has imbued it with religious significance. Why then are custom yarmulkes, featuring everything from New York Knicks logos to Bart Simpson, on the rise? Reverence is a lively, entertaining debate on the matter, featuring Jewish scholars, rabbis and branded kippah-clad students offering an array of perspectives on this peculiar juncture between faith and popular culture.

Director: Collin Kornfeind

Producer: Sarah Pappalardo, Matthew Waysdorf

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