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How branded yarmulkes combine traditional Jewish values with popular culture

Kippahs, also known as yarmulkes, are the traditional caps Jewish men have worn for hundreds of years as a reminder of God’s omnipresence. Though the tradition does not have any biblical derivation, its widespread acceptance as a Jewish custom has imbued it with religious significance. Why then are custom yarmulkes, featuring everything from New York Knicks logos to Bart Simpson, on the rise? Reverence is a lively, entertaining debate on the matter, featuring Jewish scholars, rabbis and branded kippah-clad students offering an array of perspectives on this peculiar juncture between faith and popular culture.

Director: Collin Kornfeind

Producers: Sarah Pappalardo, Matthew Waysdorf

5 May 2015

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