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‘It’s not the journey, it’s the destination’ might seem like trite advice, but when it comes to storytelling, the worn adage actually seems to hold up to scrutiny. Just ask Nicholas Christenfeld, professor of psychology at the University of California, San Diego: in a 2013 study, he put our cultural obsession with so-called ‘spoilers’ to the test. After sneakily revealing the end of short stories when describing them to test subjects, he found that their enjoyment of the fictional narratives actually increased – a conclusion that perhaps isn’t so surprising if you think about how many times you’ve watched your favourite movie or read your favourite book. However, Christenfeld still found that there was a forceful knee-jerk aversion to the idea of having a story spoiled, so you might still want to restrain yourself before blurting out the latest Game of Thrones twist to friends and insisting it’s for their own good.
Video by University of California
Website: Fig. 1
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