When being watched is your work – life inside a Chinese live-streaming company

On China’s state-controlled internet, live-streaming fills a role similar to YouTube in the United States, allowing young people to keep up with, and even interact with, their favourite internet personalities. It’s also boomed into a multibillion dollar industry, driven by ‘gifts’ – small amounts of money sent from viewers to streamers – and brand partnerships. Live Streamer chronicles a day in the life of one Beijing-based web personality, Jing Zi, as she offers beauty tips, sings songs and, most popularly, eats for her young fanbase. The work is challenging, requiring her to entertain viewers for up to seven hours a day, but she also says it feels good to be cared for by so many fans. Live Streamer is part of the Shanghai-based US filmmaker Noah Sheldon’s Work-is documentary series, which ‘sets out to catalogue the labour force of China in a more intimate and granular way, using voices and personal histories to colour the notion of what it means to be working in modern China’.