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From fitness tracking devices to search engines, it’s easy to think of personalised technologies as convenient shortcuts and useful tools for working towards goals. But, argues James Williams, a doctoral candidate at the Oxford Internet Institute and a former Google employee, the primary aim of personalised tech is to keep users coming back by any means necessary – and often in a way that encourages empty distraction. In this brief animation featuring audio from a 2017 lecture at the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) in London, Williams makes the case that the consolidation of the ‘attention economy’ to just a handful of companies is an unprecedented and deeply fraught human experiment – and one that demands active, attentive resistance.
Video by the RSA
Director: Olga Makarchuk
video
Animals and humans
Are zoos and natural history museums born of a desire to understand, or to control?
57 minutes
video
Archaeology
What’s an ancient Greek brick doing in a Sumerian city? An archeological investigation
16 minutes
video
Family life
The migrants missing in Mexico, and the mothers who won’t stop searching for them
21 minutes
video
Virtues and vices
Why Jean-Jacques Rousseau and Adam Smith were divided on the virtues of vanity
5 minutes
video
Ecology and environmental sciences
The tree frog die-off that sparked a global mystery – and revealed a dark truth
15 minutes
video
History
From Afghanistan to Virginia – the Muslims who fought in the American Civil War
22 minutes
video
Family life
One family’s harrowing escape from postwar Vietnam, told in a poignant metaphor
10 minutes
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Fairness and equality
Visit the small Texas community that lives in the shadow of SpaceX launches
14 minutes
video
War and peace
A frontline soldier’s moving account of the fabled ‘Christmas truce’ of 1914
12 minutes