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From fitness tracking devices to search engines, it’s easy to think of personalised technologies as convenient shortcuts and useful tools for working towards goals. But, argues James Williams, a doctoral candidate at the Oxford Internet Institute and a former Google employee, the primary aim of personalised tech is to keep users coming back by any means necessary – and often in a way that encourages empty distraction. In this brief animation featuring audio from a 2017 lecture at the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) in London, Williams makes the case that the consolidation of the ‘attention economy’ to just a handful of companies is an unprecedented and deeply fraught human experiment – and one that demands active, attentive resistance.
Video by the RSA
Director: Olga Makarchuk
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Values and beliefs
Why a single tree, uprooted in a typhoon, means so much to one man in Hanoi
7 minutes
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Consciousness and altered states
‘I want me back’ – after a head injury, Nick struggles with his altered reality
7 minutes
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Making
On the Norwegian coast, a tree is transformed into a boat the old-fashioned way
6 minutes
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Animals and humans
One man’s quest to save an orphaned squirrel, as narrated by David Attenborough
14 minutes
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Computing and artificial intelligence
A future in which ‘artificial scientists’ make discoveries may not be far away
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History
Hags, seductresses, feminist icons – how gender dynamics manifest in witches
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Wellbeing
Children of the Rwandan genocide face a unique stigma 30 years later
20 minutes
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War and peace
Two Ukrainian boys’ summer unfolds just miles from the frontlines
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Nature and landscape
California’s landscapes provide endless inspiration for a woodcut printmaker
10 minutes